Google Ads reporting
30-day results, commercial context and the optimisation work underway for Abseilers Crew and Resin Crew.
Select a report below for detailed results, insights and the next 30 days of optimisation.
Conversions increased from 3 to 10 versus the previous 30 days, supported by strong commercial rope-access and building-service intent.
The generic epoxy campaign generated 20 tracked conversions, with mobile accounting for 70% of clicks and consistent demand throughout the month.
A Resin Crew enquiry may lead to a A$10,000–A$30,000 flooring job. An Abseilers Crew enquiry can open the door to an ongoing A$50,000–A$500,000 commercial contract. The difference between the two CPAs is only A$80.10, which is modest against the potential value and longer-term nature of an Abseilers contract.
Project and contract ranges are planning estimates. Google Ads “conversions” are enquiries or tracked actions, not confirmed sales; lead quality and close rate should be reviewed alongside CPA.
Every new enquiry moves from the campaign into the right CRM, then receives a fast, relevant response and SMS follow-up.
Landing pages rebuiltWe rebuilt the campaign landing pages to create a clearer, more direct path from each search to an enquiry.
Custom forms implementedNew forms were built in Click Road’s software platform to improve reliability and reduce friction during submission.
15+ second Resin form delay removedThe original Resin Crew WordPress form took more than 15 seconds to submit, causing conversion drop-off. The replacement removes that delay and gives paid traffic a much faster enquiry experience.
Purpose-built CRM integrationsResin Crew enquiries flow into Monday.com, while Abseilers Crew enquiries flow into Zoho CRM—keeping each team’s lead management aligned with its existing workflow.
AI-assisted reply and SMS follow-upOur AI reads the new enquiry details, prepares a relevant response and triggers follow-up SMS messaging so prospects receive attention while their interest is high.
Google Ads report · Sydney rope access services
Spend rose 41.9%, while conversions grew from 3 to 10. That reduced estimated cost per conversion by 57%, despite clicks remaining broadly flat.
The next phase can build coverage around the service themes already producing enquiries: rope access, painting, window cleaning and exterior building care.
At A$154.05, the current CPA represents roughly 0.031–0.308% of a potential A$50k–A$500k contract. Ongoing optimisation will focus the existing budget on the traffic most likely to become a commercial opportunity.
Desktop generated 8 of the 10 conversions, so we are weighting spend further toward this stronger-performing device.
We will continue filtering search traffic so more of the budget reaches commercially relevant rope-access enquiries.
More emphasis will go to rope access, painting, window cleaning and exterior building-service searches producing enquiries.
Google Ads report · Epoxy and resin flooring
The generic epoxy campaign produced 20 tracked conversions and 323 clicks, with steady demand across the reporting period and strong mobile traffic volume.
Joes Epoxy Flooring held the largest visible competitor impression share at 32.23%.
The rebuilt landing experience and faster custom form now give paid traffic a stronger path to enquiry. Ongoing optimisation will focus spend on the device and searches already showing the best potential.
Mobile generated 70% of clicks at the lower click cost, so we are leaning further into that demand.
We will continue filtering searches so more spend goes toward people actively looking for professional resin and epoxy flooring.
Campaign focus will keep moving toward the search themes, ads and project types producing the strongest enquiries.
Click Road will continue optimising each account. Abseilers Crew will receive more desktop emphasis; Resin Crew will receive more mobile emphasis. For both businesses, we will keep refining negative keywords and directing spend toward the searches that convert.